We have started “Real Russia” because we wanted to show the real Russian life all over the world and to kill so many silly and outdated stereotypes about our country.
However, we never listed that stereotypes in our video and never tried to proove this or that concrete stereotype is the truth or not.
But recently we wrote such a list of twelve most popular stereotypes about Russia as a result of our brainstorm regarding how can we create an effective trailer for “Real Russia” channel.
We want to increase the popularity of our videoblog and to get more views/subscribers thankful to promoting our trailer in pre-roll video ads on YouTube (this is video ads that play before the video on YouTube, that ones you can skip in 5 seconds after start).
We analized the most popular and effective trailers on YouTube from such channels like Vice, TheGraveYardGirl, TheFineBros, SoulPancake and others. After detailed learning we have found TOP 3 things to make your trailer successful:
1. Catchy beginning.
You have to remember that people can skip your ad already in 5 seconds after it’s started. So you have only 5 seconds to capture people’s attention. 5 seconds!
2. Short but clear description what is your channel about under the best fragments of your videos.
In trailer no need saying what a great person you are, say what is your channel about. Short and clear! Make it on the background of dynamic video intro of the best cuts from your videos.
3. Call to Action!
If you think that all people really knows how to watch your channel after watching trailer you’re WRONG! So make call to action! Explain what exactly need to do to watch your channel! For example, click here to watch our channel NOW.
You know, not everyone even knows that if you’ll click in any place of the video ad you will be directed to the target webpage of an advertiser.
So use this three keys for making your trailer and you’re really get all chances to make it successful.
We really wants to make a trailer which might will be super showy but catchy. We need to create the trailer people will want to watch and more than that will want to click on it that to get on our channel. Only this way we’ll return our money investment in pre-roll video ads!
Based on these 3 keys for creating successful trailer and playing on stereotypes of Russia we thinked up scenario for a trailer where Sergey Baklykov starts with saying: “I am a Communist, I wear shapka-ushanka, I play balalaika but yesterday I broke it because I was drunk. You know, the winter here is all over the year and we have to warm up somehow, so we drink Russian Vodka like a water. And, of course, it happens right new the statue of our hero – the Founder of Communism, Vladimir Lenin”. Then explanation these are just a stereotypes about Russia and in we kill them in “Real Russia”!
We’ll upload this trailer as soon as it will be done!
In the final TOP-12 Stereotypes:
1. All Russians are drunkards
2. All Russian men not only alcoholics but also beats their wives
3. All Russians are Communists
4. Lenin is Russian national hero
5. Winter is all over the year in Russia
6. All Russians weak ushanka
7. All Russians play balalaika
8. White bears are riding on a motorcycle or bicycle in the streets of Russia.
9. Russian mafia is everywhere
10. Nuclear reactor is in every Russian home.
11. Iron Curtain is still in Russia and Russians can’t travel abroad.
12. We’ll be sent to the labor camp in Siberia for a bad words about Russian President Putin.
Please, let us know, what yet stereotypes of Russia you know….